Launched in May 2025, the CartonTrack app was developed in collaboration with RUR GreenLife to make TetraPak recycling in Mumbai, easier than ever. The app provides clear information about RUR GreenLife’s ongoing recycling projects, the environmental footprint of TetraPak disposal, and facts about the advantages of conscious recycling.
Once registered, users can either scan their TetraPaks through the app’s built-in camera or manually log them by selecting the right size from predefined categories (200ml, 500ml, 1L, etc.). The app then connects users to one of 41 drop-off points across Mumbai, offering directions through Apple Maps or a searchable list if location access is denied.
After the drop-off, the app calculates the total weight of cartons recycled and even shows the user the difference their contribution made: factors such as Carbon Dioxide saved or water conserved. Over time, users will be able to track their cumulative impact towards city-wide environmental sustainability efforts. By turning recycling into a guided, measurable, and rewarding process, the CartonTrack app empowers individuals and communities to turn small everyday actions into tangible, longitudinal change.
In an effort to walk the walk, CartonTrack hit the ground running with large-scale TetraPak collection drives at the founder’s housing complex and neighboring areas in Mumbai. Students, families, and residents came together to gather used cartons, learn how to sort them properly, and understand the myriad ways in which household waste can be disposed of responsibly. All the collected TetraPaks were then donated to RUR GreenLife, where they were repurposed into new, useful products as part of RUR’s ongoing initiatives. These drives showed how an act as simple as saving and recycling an empty TetraPak can spark tangible change.
Every carton collected as part of the CartonTrack Waste Collection Drive had a second life waiting for it. Through our partnership with RUR GreenLife, the TetraPaks gathered during the drives were pressed, processed, and remade as durable benches. These benches were then placed in public schools across Mumbai, where they could become more than just furniture: they could become places for students to sit with friends, share stories, and learn. What started as “waste” in someone’s kitchen was transformed into something that supports community education and engagement every day.